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5 Ways Email Marketing Automation Benefits Your Business

3 min read

It was not long ago when business owners and managers had to send out flyers, newsletters and other correspondence through traditional snail mail by way of the United States Postal Service. My, how things have changed in the past couple decades. Technology has advanced to the point that email marketing can now be automated. Below, we provide a look at five ways email marketing automation can boost your business.

1. Personalize Each Customer's Journey

There is a common misconception that email marketing automation provides the same uniform marketing materials to every single recipient. In reality, this means of high-tech marketing actually personalizes the customer's journey. Personalization is essential to lead nurturing. Use the right marketing automation tools and it will be that much easier to get the most effective information in front of specific customers at the perfect moment in time.

2. The Statistics Your Business Needs

Marketing automation collects data from email marketing efforts to provide you with a means of gauging the campaign’s success. Automated email marketing keeps track of the messages customers open and even the links within those messages that are clicked. If certain messages perform better than others in terms of views, clicks and conversions, you will know all the details. This collected data makes it that much easier to qualify leads with your marketing department before shifting them to sales.

3. Automated Email Marketing Saves Time

There is no sense paying your marketing team to craft individualized email messages for every single customer. The better approach is to automate these tasks through automated email marketing. Once your team is liberated from this time-consuming work, they will be able to zero in on their strengths and other pressing needs that advance the bottom line. In short, automated email marketing removes the repetitive work so your team can flex its intellectual muscle to solve problems that require creativity and nuanced strategy.

4. It Makes Financial Sense

As noted above, email marketing automation saves time. As is often said, time is money. Why bother paying a marketing professional to perform the tasks now handled by automated email marketing? Implement this high-tech approach to customer outreach and you will find your bottom line proves that much better in surprisingly little time.

5. Transmit Helpful Reminder Emails

Countless appointments are missed due to forgetfulness or miscommunication. Just about every company's success is dependent on repeat business. There is no reason to spend an exorbitant amount of money to acquire new customers when you can spend less to retain your current customers. Send emails to your customers on a regular basis and they will be that much more inclined to purchase your products/services several times over. Email marketing automation does all the work on your behalf so you can focus on providing the products/services rather then constantly reaching out to your customer base.

Implement Email Marketing Automation Today

Email marketing automation is easier to implement than most assume. Surf the web for email marketing automation tutorials and it will be that much easier to touch base with your target audience in a truly meaningful and nearly effortless manner. The best part is you won't have to pay an outrageous amount for marketing specialists or mailing materials to reach your target audience.

About the Author:
Corey Tyner is the owner of Phoenix Fast Sell. He is one of the top real estate investors in Arizona with over a decade of experience. His work has been featured on Bigger Pockets, Real Estate Agent Magazine, and several other real estate investor publications.