Automated Email Marketing Campaigns Increase Click Through Rates
Effective email marketing is about getting the right message to the right person at the right time. Email is the most direct and effective way of connecting with your leads and, when done right, email marketing turns leads into buyers, and buyers into loyal customers. Not only does email marketing transform leads into customers, it also keeps your existing customers informed about and engaged with what you have to offer.
When is the best time to send promotional emails?
According to the Data & Marketing Association, 43% of consumers prefer to hear from companies sending promotional emails weekly and, on average, emails received on Monday have the highest open rate (13.3%). What does this mean to you? This means your customers, and potential customers, want to receive an email from you every week, on Monday.
Let's say you have segmented your lead list and taken the statistics from the DMA to heart. Come Monday morning, you are busy writing email content, one segmented lead list at a time. On any given Monday, this process is sidelined repeatedly as you content with other priorities and distractions. By the end of the day, you have successfully sent one email and you are staring at five additional lead lists of which, according to the data, you have missed the window of opportunity for this week.
Automated emails to the rescue
Having automated email marketing campaigns help ensure the right message gets to the right person at the right time, which is what effective email marketing is all about. Whether you chose to send an email every Monday morning or decide to follow a different timeline, use BeetleEye to add content to your email campaigns on your schedule, and get back to what you do best.